Privacy Policy

We collect information you provide directly to us, as well as information collected automatically when you use our site.

Information You Provide

• Account information: name, email address, phone number, and password when you create an account.
• Order information: billing and shipping addresses, payment method details, company name, and purchase history when you place an order.
• Contact information: name, email, phone number, and message content when you submit a contact form or request a callback.
• Guest checkout information: name, email, phone number, and shipping/billing addresses when you check out as a guest.

Information Collected Automatically

• Device and browser information: IP address, browser type, operating system, and device identifiers.
• Usage data: pages viewed, time spent on pages, links clicked, referring URLs, and actions taken on our site.
• Cookies and similar technologies: we use cookies, pixels, and local storage to remember your preferences, keep you logged in, and maintain your shopping cart. See Section 7 for details.

We use the information we collect for the following purposes:

• Process orders: to fulfill your purchases, process payments, arrange shipping, and send order confirmations and updates.
• Customer support: to respond to your inquiries, process return/RMA requests, and provide technical assistance.
• Account management: to create and maintain your account, track order history, and manage business credit.
• Improve our website: to analyze usage patterns, diagnose technical issues, and enhance user experience.
• Communications: to send order status updates, shipping notifications, and respond to callback requests. We do not send unsolicited marketing emails.
• Fraud prevention: to detect and prevent fraud, errors, and security issues.
• Advertising: to deliver relevant advertising and promotional content through third-party platforms and measure campaign performance. See Section 8.
• Legal compliance: to comply with applicable laws, regulations, and legal processes, including tax collection obligations.

Payments made on lutzpumpcatalog.com are processed securely through third-party payment processors. We do not store full credit card information on our servers.

Our payment processors handle your card data in compliance with the Payment Card Industry Data Security Standard (PCI DSS). When you enter payment details at checkout, that information is transmitted directly to the payment processor through their secure embedded forms.

We do not sell, rent, or trade your personal information. We may share your information with the following parties only as necessary to operate our business:

• Product manufacturers: to fulfill your orders, process warranty claims, and coordinate returns/RMAs. Your orders may ship directly from manufacturers across the U.S.
• Shipping carriers: to deliver your orders and provide tracking information.
• Payment processors: to securely process your credit card and other payment transactions. We do not store your full credit card number on our servers.
• Service providers: third-party services that help us operate our website, such as hosting and infrastructure, email delivery, analytics, advertising platforms, site optimization tools, and customer support tools. Each provider receives only the data necessary to perform its specific function on our behalf.
• Legal requirements: when required by law, court order, or governmental request, or to protect our rights, safety, or property.
• Credit reporting: for business credit accounts, we may report account status and payment history to credit reporting agencies as described in our Terms & Conditions.

We periodically review and update the service providers we work with. For questions about specific providers, please contact us using the information at the bottom of this page.

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Secure payment processing through PCI-compliant payment providers.
• Access controls that limit employee access to personal information on a need-to-know basis.
• Regular security reviews of our systems and processes.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to process orders, maintain your account, comply with legal obligations (such as tax record-keeping requirements), resolve disputes, and enforce our agreements. If you close your account, we may retain certain information as required by law or for legitimate business purposes.

We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors interact with our site, and deliver targeted advertising. These include:

• Essential cookies: required for basic site functionality, including authentication, shopping cart, session management, and checkout. These cannot be disabled.
• Functional cookies: remember your preferences such as search filters and display options.
• Analytics cookies: used by analytics tools to measure website traffic, understand visitor behavior, and identify areas for improvement. These tools may record anonymized user sessions for behavior analysis.
• Advertising cookies: used by advertising platforms to track conversions, build remarketing audiences, and deliver personalized advertisements across the web.
• Performance & error monitoring: used by monitoring tools to collect error and performance data, helping us identify and fix issues quickly.

Most web browsers allow you to control cookies through their settings. Disabling essential cookies may prevent you from using certain features of our site, such as logging in or adding items to your cart.

We use third-party advertising platforms to promote our products and services. These platforms may use cookies, pixels, and similar tracking technologies to collect information about your visits to our website in order to provide personalized advertisements on other websites and search engines. This may include search advertising, remarketing campaigns, and performance-based advertising across multiple platforms.

These advertising platforms may collect information such as your IP address, browser type, pages visited, and actions taken on our website. We may also use customer information that you provide to us (such as your name, email address, and purchase history) to deliver relevant advertising through audience matching features, where customer contact information is securely hashed before transmission and is not shared with other advertisers.

Your Advertising Choices

You can control or opt out of personalized advertising through the following industry tools:

• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out

You may also manage ad personalization through the settings provided by individual advertising platforms, and most web browsers allow you to block third-party cookies. Please note that opting out does not prevent advertisements from being displayed, but they may not be personalized to your interests.

Depending on your location, you may have certain rights regarding your personal information:

• Access: request a copy of the personal information we hold about you.
• Correction: request that we update or correct inaccurate information.
• Deletion: request that we delete your personal information, subject to legal retention requirements.
• Account updates: you can update your name, email, phone number, and password through the My Account section of our website at any time.

To exercise any of these rights, please contact us using the information in Section 12 below. We will respond to your request within 30 days.

Our website may contain links to third-party websites, including manufacturer sites and external resources. We are not responsible for the privacy practices of these sites. We encourage you to review the privacy policies of any third-party site you visit.

Our website is intended for business and adult consumers purchasing industrial pump equipment. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected information from a child under 13, we will take steps to delete it promptly.

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a privacy-related concern, please contact us:

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the bottom of this page. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

This Privacy Policy is governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law principles.